Logo

Logotype

Primary Logo (Charcoal)

Black

White

Logo Mark

Brand Standards Guide

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1. Official Logo Files

Logotype

• Charcoal:  PNG, SVG, PDF  → Primary logo for nearly all uses

• Black:  PNG, SVG, PDF → One-color reproduction

• White:  PNG, SVG, PDF   → Dark backgrounds

Logo Mark

• Charcoal: PNG, SVG, PDF → Favicon, avatar, watermark

2. Official Brand Colors

• Primary Logo Color: Brand Charcoal

  • HEX: #1e2829

  • RGB: 30, 40, 41

  • CMYK: 27, 2, 0, 84

• Secondary production colors: Black and White only.

3. Logo Usage

• Charcoal: Use on white and light backgrounds.

• White: Use on dark backgrounds and photography.

• Black: Use for one-color printing when required.

4. Clear Space & Minimum Size

• Maintain clear space around the logo equal to at least the height of the capital 'A'.

• Recommended minimum size: 32 mm (1.25 in) wide in print or 180 px wide on screen.

5. Incorrect Usage

• Do not stretch or distort the logo.

• Do not rotate the logo.

• Do not add shadows, outlines, or effects.

• Do not recolor the logo except to the official Charcoal, Black, or White versions.

• Do not place the Charcoal logo on dark backgrounds.• Do not recreate the logo using other fonts.